L’BRI PURE n’ NATURAL
Creative Director | Former Social Media Manager
Feb 2018 - Present
About the Brand
L’BRI PURE n’ NATURAL is a direct-sales skincare company dedicated to enriching lives through safe, natural, effective, and affordable aloe-based products. With aloe vera gel as the first ingredient in every formula, L’BRI stands apart in the beauty industry. It creates opportunities for individuals to achieve their fullest potential and inspires dreams that change lives for the better.
My Role + Impact
As Creative Director (and previously Social Media Manager), I lead the company’s creative vision, ensuring every visual, campaign, and piece of content reflects L’BRI’s mission while driving measurable results. I oversee social media, graphic design, photography, and digital content production — managing cross-functional collaboration with marketing, sales, and technology teams to deliver high-impact, on-brand creative on time and on budget.
Key achievements
Grew Instagram following 185% in just 10 months, fueling brand awareness and consultant engagement.
Increased total social reach organically by 59% in the first year, with continued growth year over year.
Designed and executed integrated campaigns that blended organic, paid, and consultant-driven content.
Built and mentored a high-performing creative team, setting brand direction and refining guidelines.
Captured and produced product photography, vertical videos, animated graphics, and UGC/brand ambassador content to support both corporate channels and independent consultants.
Launched recruitment marketing initiatives — applying proven social media strategies to support consultant onboarding and business growth.
Managed multi-platform content calendars, aligning promotions, product launches, and seasonal campaigns.
Implemented best practices in content optimization, audience engagement, and analytics-driven strategy.
Strengthened brand partnerships with influencers and key ambassadors to expand reach beyond core markets.
Highlights
Directed brand identity refinements, ensuring consistency across print, digital, social, packaging, and in-person events.
Approved all creative deliverables, maintaining quality and brand integrity.
Introduced project management systems to streamline workflows and meet critical deadlines.
Fostered a collaborative, innovative environment that encourages creativity while maintaining focus on measurable business outcomes.
PLATYPUS ADVERTISING + DESIGN
Account Coordinator | Former Digital Advertising Specialist + Social Media intern
Oct 2016 - Feb 2018 | Jun - Nov 2015 | May - Nov 2014
About the Agency
Platypus Advertising + Design is a full-service creative agency delivering strategic, high-impact marketing across digital and traditional channels. My work focused on driving measurable results through digital advertising while also gaining valuable experience in traditional media and the behind-the-scenes creative process that powers today’s campaigns.
My Role + Impact
At Platypus, I blended creativity and data-driven strategy to manage multi-channel campaigns for a diverse client portfolio. From crafting compelling copy to optimizing ad performance, I ensured every deliverable aligned with client goals and achieved measurable ROI.
Key Contributions
Managed multiple social media accounts for brands across industries, tailoring strategies to each audience.
Wrote blog posts, social media content, and ad copy that engaged and converted.
Executed Google Ads and Facebook Ads campaigns for a wide range of businesses, optimizing targeting and creative for maximum impact.
Produced monthly analytics reports for both Google and Facebook ads, providing actionable insights and performance-driven recommendations.
Supported podcast clients with promotion, content writing, and show notes, along with monthly analytics reporting to inform growth strategies.
Provided administrative and customer service support to account executives, media planners, and client services managers to ensure smooth operations.
Highlights
Balanced creative storytelling with analytical rigor to consistently improve ad performance.
Collaborated across teams to deliver cohesive, brand-aligned campaigns.
Expanded skill set by gaining hands-on experience with traditional media and integrated marketing strategies.
88CHARLIES, INC
Brand Development + Creative strategist
Jul 2015 - Oct 2022
About the Project
Partnering with 88CHARLIES on their rebrand was both creatively liberating and deeply rewarding. With the freedom to fully explore new ideas, I was able to push creative boundaries, experiment with fresh approaches, and deliver a cohesive brand identity that authentically reflects their unique personality. Along the way, I connected with fascinating individuals of all ages and developed an unexpected passion for vintage aviation — a core part of the brand’s spirit.
My Role & Impact
I led 88CHARLIES’ rebrand from concept to execution, ensuring every touchpoint conveyed a consistent, compelling story. From visuals to messaging, I crafted a brand presence that resonated across print, digital, and in-person experiences.
Key Contributions
Monitored and maintained brand consistency across all digital channels.
Designed marketing materials for both print and digital applications.
Wrote engaging copy for marketing campaigns, collateral, and the website.
Led the development of a responsive website in 2015, improving accessibility and user experience.
Photographed employees, projects, and events to showcase the organization’s work and culture.
Guided leadership in strategic brand growth and audience engagement.
Highlight
Given complete creative freedom, I transformed 88CHARLIES’ visual identity into a modern yet authentic brand, while honoring its roots in aviation history.
WALWORTH COUNTY VISITORS BUREAU
Marketing + Sales Director
Nov 2015 - Oct 2016
About the Organization
The Walworth County Visitors Bureau served as the county’s leading tourism marketing organization, partnering with local businesses to attract visitors and coordinating large-scale group travel experiences that showcased the best of the region.
My Role & Impact
I led marketing, sales, and event initiatives that showcased Washington County’s attractions, boosted tourism engagement, and supported local business growth. My work spanned digital, print, and in-person marketing touchpoints, ensuring a cohesive and impactful brand presence.
Key Contributions
Wrote compelling marketing and PR copy to promote tourism and local events.
Managed and tracked multiple social media accounts, creating consistent, audience-focused content.
Coordinated and executed community events, driving attendance and regional visibility.
Oversaw the Group Sales department, strengthening partnerships and driving bookings.
Designed online and print marketing materials, including brochures, booklets, and trade show displays.
Photographed events and coordinated professional photo shoots for marketing publications.
Represented the organization at board and committee meetings, contributing insights and recommendations for strategic initiatives.
Highlight
Built lasting relationships with local business owners while delivering creative marketing solutions that celebrated and elevated Washington County’s tourism story.
RUTLEDGE PHOTOGRAPHY
International Marketing & Photography Internship @ Northern Ireland
Sep 2013 - Dec 2013
About the Experience
If there’s such a thing as an “internship of a lifetime,” this was it. Tasked with researching a new business venture, my work took me across Northern Ireland — and into parts of the Republic of Ireland — exploring the natural beauty of the Emerald Isle and visiting, touring, and photographing stately homes steeped in history. Along the way, I gained hands-on experience in international marketing, business development, and professional photography, making it one of my most memorable and formative career adventures.
My Role & Impact
Researched target markets and opportunities for a new business venture.
Developed marketing plans for both print and social media.
Created and implemented a full business plan, executing all associated strategies.
Designed and optimized a WordPress site with SEO strategies that boosted visibility and attracted high-quality client leads.
Planned and prepared for photo assignments, including on-location shoots.
Assisted with museum photography, setting up lighting and equipment for artifact shoots.
Served as second shooter for architectural, landscape, and wedding portrait photography.
Highlight
Blended research, marketing, and photography skills to help launch a new business concept — while capturing the beauty, history, and culture of Ireland.
TREK BICYCLE CORPORATION
Marketing + Social Media Intern
Apr 2012 - Dec 2012
About the Experience
My internship with TREK was my first real step into an office environment — and I couldn’t have asked for a better introduction. The culture was casual yet driven, with spontaneous bike rides, team camaraderie, and a shared passion for the brand. It was the perfect setting to learn the ins and outs of marketing, teamwork, and brand advocacy while having fun along the way.
My Role & Impact
Planned and executed social media campaigns to engage TREK’s community.
Created monthly editorial content calendars to keep campaigns on track.
Produced weekly performance reports to analyze engagement and optimize content.
Coordinated and executed brand events, ensuring seamless organization and on-brand experiences.
Collected and managed customer feedback via email and social media to strengthen customer relationships.
Highlight
Blended creative planning with hands-on execution to contribute to a global brand’s marketing efforts — while experiencing firsthand the energy and culture that fuels TREK’s success.