L’BRI PURE n’ NATURAL

CHALLENGE:

• Build an engaged online community

• Organically grow social media presence

• Create eye-catching content

• Capture engaging moments at events

• Professionally photograph products for digital + print

STATS:

• Grew Instagram following 185% in 10 months

• Increased social reach organically 59% in first 12 months

• Social media audience consistently grew organically 10-20% YOY

• Social Media engagement increased by 37%

 RESPONSIBILITIES:

• Developed social media strategy

• Social media photos + graphics

• Vertical video strategy + creation

• Record, edit + publish long-form video

• Captured engaging video at events

• Produced marketing videos for promotional purposes

• Photographed products for website + print pieces, including bi-annual catalogs
  
   

88CHARLIES, INC

CHALLENGE:

• Brand Development

• Market Perception

• Responsive Website

• Quality Photographs

STATS:

• Increased website traffic by 5.7%

• Boosted brand recognition duo fold

• Donation numbers increased by 3%

• Social Media engagement increased by 39%

 RESPONSIBILITIES:

• Designed logo and brand development strategy

• Generated a branding guide

• Developed content marketing strategy

• Provided photo documentation to accurately portray the organization's story

• Produced Animoto marketing videos for promotional purposes

• Created marketing materials that coordinated with the new brand

  • Letterhead + envelopes

  • Trade show banners

  • Brochures + booklets

  • Business cards

  • Thank you notes

  • Contracts

  • Stickers

  • Clothing

Dave Haase - Ultra Racer

CHALLENGE:

• Introduce Dave Haase as the "Ultra Racer"

• Start + grow a following

• Establish brand personality

• Professional documentation

STATS:

• Grew Facebook following to 904 in nine days

• Grew Instagram following to 260 followers in nine days

• Garnered skyrocketed engagement on all platforms

RESPONSIBILITIES:

• Designed the social media strategy and platforms for developing the brand “Dave Haase Ultra Racer”

• Provided adventure photo documentation for the entire event.  These images were used with:

  • Social media

  • Websites

  • Magazines

  • Within global presentations for the IBM “Internet of Dave” concept

• Social media sites began with zero followers and now have well over a thousand (Facebook: 1658 followers)

• Created an Animoto video telling the Dave Haase RAAM story

Walworth County Visitors Bureau

CHALLENGE:

• Grow all social media sites

• encourage engagement on all social platforms

• Establish professionality within the brand

• evenly support all member businesses

STATS:

• Increased following by 89% across all social platfroms in nine months

• engagement levels increased duo fold on Instagram + Twitter

• Helped grow organization membership 

RESPONSIBILITIES:

• Created and executed a social media strategy that coordinated with The current brand personality across multiple social netowrks

• Provided photo documentaion of local businesses and events to be used with:

  • Social media

  • Websites

  • Magazines

• Developed a consistent social media plan to previously ignored social media platforms

• Wrote blogs, designed digital and print ads, wrote press releases, created animoto videos to promote the organization and member businesses, Designed trade show banners & booths, ran social media contests